Many attorneys want to carve out a particular niche for themselves, establishing a specialty practice that both pioneers a particular cause of action and distinguishes the attorney from his peers.

We have had experience in doing just this for many of our clients. Back when psychiatric malpractice was an emerging cause of action, we created a strategy to bring increasing attention to a particular attorney in Texas. This attorney at the time had no prior experience in such cases, but by the time we were through he had been featured in the Wall Street Journal. That article brought a woman to his door with a case that established his reputation in the field and he is today recognized as a pioneer in this legal specialty.

We have also worked with attorneys to make them stand out from their peers in such crowded practice areas as medical malpractice, product liability, personal injury and toxic exposure. A carefully crafted media relations strategy can help your practice break free from its geographic locale and attract cases in new states.

And if you have a new practice area to launch, there is no better way of doing so than with a media relations plan. We would begin by first highlighting the experience of the attorneys with your practice group and then to the cases the firm would attract.